How disruptive technologies can help India emerge as a hub for healthcare outsourcing

The US healthcare market has made significant strides in offering affordable and efficient healthcare through provisions such as Health Information Technology for Economic and Clinical Health (HITECH) Act to ensure transparency in medical services by digitizing medical records, etc., and the Patient Protection and Affordable Care Act, popularly known as the Obamacare Act. Through Obamacare, more than 7.1 million, of the originally targeted 40 million have signed up for insurance cover. With this provision, the healthcare market in the US has transformed into a data-driven healthcare system – particularly in the backdrop of managing a sudden explosion of information in terms of patient data. As a result, technology’s interaction with healthcare has kick-started a new modernization wave. So how has this helped India? Several market studies report that healthcare outsourcing in India is poised for growth through 2014. This segment involves catering to the large scale healthcare system in the US. Apart from the Obamacare Act, the large aging population and the additional pressure on medical organizations to manage healthcare information is a major contributor to drive healthcare outsourcing. Another key driver for strengthening the healthcare outsourcing segment in India is the latest ICD-10 conversion. Technological Drivers The sector, on the whole, has seen significant strides with hospitals, doctors and actuaries adopting various solutions and services such as cloud computing, healthcare analytics, Internet of Things and big data. Improvements in the care delivery process are implemented by providers who use more decision-support tools for better diagnosing and outcomes. Availability of Digitized Health Information The world of healthcare as we know it is undergoing a revolution. Digital records of patient data help in insight-driven healthcare solutions which are also patient-centric. Integrated Healthcare Solutions such as Data Sharing According to a recent report by Frost & Sullivan, there is a need for delivering an integrated healthcare solution to address increasing healthcare consumerism and constant demand for delivery. This highlights the need for health information exchange technology for sharing, updating and syncing patient data across network. Mobile Access to Data In a world where work is done on-the-go, patient care is no different. Providers cater to patients while on the move using their smart devices. This has resulted in several cases of on-demand access to healthcare information over the network. Significant Challenges Patient clinical data management is a key attribute of effective healthcare delivery. One of the hidden issues with patient data management is that a large part of patients’ medical records is constituted by diagnostic information and test results which are extremely important for patient care decisions. Patient health information is stuck in traditional siloed systems. Syncing the medical records between patients and healthcare providers over platforms is a source of trouble. Obtaining incomplete patient information could prove to be a major crisis. Simply put, the challenge lies in lack of readily accessible robust data, and little awareness around how to integrate tools into electronic systems are obstacles to wide-spread adoption. Other problem on patient data management is maintaining patient data security to avoid unauthenticated access to clinical data. Technology Investments As healthcare organizations make critical investments in technology, Healthcare Analytics is seeing a growing demand in terms of investment priorities. Mobility is another area that sees tremendous growth potential in terms of increased dependency of the healthcare workforce to provide care through mobile devices. Also, technologies such as Internet of Things are set to bring together data, tools and devices to improve patient care. The Bottomline The bottom line understanding is – More the number of patients who are insured, more patient data that will flow in. As American healthcare organizations are grappling with the problem of excess information flow and patient data management, Indian IT and ITeS players are already targeting a major chunk of this business in the next few years as US Healthcare Services Providers have to upgrade their systems, software, services and other infrastructure. With data explosion, healthcare providers need to start using technology to filter valuable data from excess information noise. There is a need for comprehensive data and mobile access to the same. It is thus undeniable that the healthcare industry needs to collaborate with disruptive technologies.


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