Nita Ambani takes up PM Modi’s ‘Clean India’ challenge


Mumbai: Reliance Foundation Chairperson Nita Ambani on Saturday took up the Prime Minister’s ‘Clean India’ challenge and joins a cleanliness drive in Mumbai with Maharashtra Governor CH Vidyasagar Rao. Nita Ambani is among the nine eminent personalities from Maharashtra who will be the “goodwill ambassadors” of Prime Minister Narendra Modi’s ‘Swacch Bharat Abhiyan’.

She said, “Willing to extend all our help to support the movement. It’s a great movement, it will start a culture of cleanliness and hygiene.”

Rao had stressed the need to sustain the tempo of the movement for cleanliness. “Lot needs to be done, both in Mumbai and Maharashtra to emerge as the cleanest state in the country. Maharashtra has made pioneering efforts in cleanliness campaign in the form of Sant Gadgebaba Abhiyan. We have to give a major impetus to the campaign under the leadership of the Prime Minister,” Rao had said.

He had said focus should be on public places starting with railway stations, hospitals, offices, market places. “I am visiting JJ Hospital on October 18 to take part in the cleanliness drive,” he had said. Rao had said he had told the Chief Secretary and the Mumbai Municipal Commissioner to make the campaign participatory and visible.

“I have asked them to involve citizens groups, NGOs in all districts and housing societies in cities in the campaign. I have told them to identify selected public places which need urgent cleaning and lead the effort from the front,” he had added.

Earlier, industrialist Anil Ambani and cricket legend Sachin tendulkar too had taken up the challenge and were seen cleaning different parts of Mumbai.


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